Suzanne Stal
Business Director and EMEA Specialist
Phone:
+44 (0)75 10 54 98 61
Email:
Address:
London, UK
About me
I help brands turn data and creativity into campaigns people remember – and results they can measure. With 10+ years of shaping multi-channel strategies across EMEA and the UK, I build high-performing teams and craft bold, culturally impactful storytelling that drives awareness, engagement, and ROI. Let’s create something unforgettable.
Experience & expertise
2012 - 2014
Voucher Vandaag
Online Content Manager
Digital marketing and online content manager, company grew from 3 to 15FTE in 2 years
+150% organic social media growth in first year
Nominated for 'Website of the Year' 2013
2012 - 2015
Stable Content
Freelance Marketeer
Online editor & trend watcher for CreatorsofDesire.com and OneSecPlease.com
Marketing campaigns for illustrator CropMotion
2015 - 2016
MCS PR
PR Consultant
Managed press relations, editorial work, event and project management.
Clients: Intel, McAfee, Synology, Fox-IT.
2016 - 2022
UPR AGENCY
Head of Digital Marketing
Built and scaled a digital department into a full-service brand strategy and influencer hub.
Led integrated campaigns for global brands, ensuring multi-market consistency.
Introduced data-driven strategies and analytics for measurable brand impact.
Clients: Zalando, Calvin Klein, citizenM, M.A.C Cosmetics, Jotex, Nike Underwear, Uniqlo.
*Promoted to Senior Management Team in Mar 2019.
*Managed 150+ campaigns annually.
2022
OGILVY
Business Director
Directed influencer marketing and brand strategy for high-profile clients.
Elevated influencer marketing to a strategic brand-building capability.
Led multi-market teams and exceeded KPIs in engagement, awareness, and conversion.
Clients: TJX, Bacardi Group, L'Oréal Luxe, Save Your Wardrobe, Zippo.
2022 - 2024
BILLION DOLLAR BOY
Business Director
Led strategic influencer marketing and brand campaigns for global lifestyle, retail, and beauty clients.
Drove revenue growth via senior client relationships and measurable ROI.
Partnered with creative and strategy leads to integrate influencer campaigns across paid, owned, and earned channels.
Mentored account teams and managed P&L for key accounts.
Clients: Johnson & Johnson, Unilever, L'Oréal Nordics, Diageo, Coola, Xiaomi, Lipton.
